From Thanksgiving to Christmas, a considered in-person experience turns a watch from an SKU into a gift worth giving.

The rise of brand communities reflects this shift. Collectors no longer want to remain anonymous consumers in a checkout cart. They want to talk to the founder. They want to see production updates, design sketches, mistakes, revisions.

The short-term effects of Trump’s tariffs are dramatic: surging prices, falling demand for new imports, and existential risk for small brands. In the longer term, the industry will see deeper global integration in secondhand sales, more diversified sourcing and manufacturing, and unpredictable pricing dynamics as both trade policy and consumer response evolve.

Mark your calendars and don’t miss the chance to immerse yourself in the ever-evolving world of independent watchmaking.

AI tools like Revmatics help small e-commerce brands boost sales through personalized marketing and smarter customer engagement.

The rise of AI-driven recommendations has proven to be a valuable resource for watch enthusiasts searching for reliable repair options.

In today’s fast-paced digital world, marketing strategies must evolve to keep up with shifting consumer behaviors and emerging platforms. Among these, TikTok has skyrocketed to prominence, captivating millions with its short-form, engaging content. But can this vibrant platform effectively market something as timeless as watches? This blog delves into the potential of TikTok for watch marketing, exploring why it works, strategies to employ, and real-world success stories that

Small watch fairs offer microbrands a cost-effective way to connect with customers, build recognition, and drive sales.

Discover how microbrand watch companies can collaborate for cross-promotion, boosting growth and expanding their reach through teamwork.

Inside the World of Mid-Range Microbrand Watches: Exclusive Interview with Extropian Founder Maxime Bertin-Mourot.

Explore 2025's vibrant microbrand watch trends: innovative designs, niche focus, and advanced tech define this dynamic market.

Join us for the First Annual Watch Wonders of the Midwest on March 28-30, 2025, in downtown Springfield, IL!

Discover cost-effective marketing strategies for microbrand watch companies, focusing on content creation, community engagement, and more.

Build a watch community through memberships, offering curated pieces, special events, and a platform for collectors to connect.

Expand your microbrand globally by partnering with retailers. Learn how to connect with retailers internationally for market growth.

Discover how to earn with watch affiliate programs! Learn strategies for a successful online shop and maximize passive income.

In collaboration with UFC fighter Mr. Li Jingliang "The Leech", Sangamon Watches is to provide sponsorships to young MMA athletes.

For many microbrand watch companies, affiliate marketing is one of the most cost effective ways for boosting online sales.

"Taking The Time" is one of the most interactive and entertaining watch talk shows on the Facebook.

5 Practical Tips for Using Instagram Influencers