Swiss Watches Under Siege: The Impact of U.S. Tariffs on Watch Prices and Brands
- Chief Editor
- 4 days ago
- 3 min read
The Trump administration’s implementation of a 39% tariff on all Swiss watch imports, effective August 7, 2025, has sent shockwaves through the international watch market, driving substantial price hikes and altering consumer behavior across the industry. The United States, representing about $5.4 billion or 17% of annual Swiss watch exports, is a crucial market for luxury brands, and these tariffs are reshaping the way watches are priced, sourced, and sold in America.
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