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Riding the Wave: Lessons From the U.S. Microbrand Watch Boom

If you’ve been anywhere near the U.S. watch community in the past few years, you’ve probably noticed something: microbrands and independents are everywhere. Five years ago, this was still a quiet corner of the hobby. Now? It’s grown into a full-on movement. And if you ask me, it’s not slowing down any time soon.

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