My first microbrand was a Kickstarter find, a simple field watch with a clean dial, a Miyota movement, and a price that didn’t make me sweat.

There’s a perfect storm right now: collectors are more open to small brands, the retail landscape is more accessible, and the global supply chain shake-up has leveled the field in ways we didn’t expect.

With microbrands leading the charge and Chinese movement makers enabling the affordability, more collectors than ever before can now experience the magic of a tourbillon on their wrist.

Unveiling the Future: 2025 Microbrand Watch Industry Predictions and Strategies for Success

2024's microbrand watches: emerging trends, AI-driven marketing, shifting consumer preferences towards affordability and unique designs.