Tourbillons and Microbrand Watches: Affordable Horological Art is Finally Within Reach
- Chief Editor
- Jun 28
- 3 min read
For decades, the word “tourbillon” conjured images of high-end Swiss watchmaking, reserved only for the ultra-wealthy. Once considered the pinnacle of horological craftsmanship, tourbillon-equipped watches were priced well into five or six figures, often unattainable for the average collector. But a quiet revolution is happening in the world of microbrand watches, small, independent brands are now offering tourbillons at a fraction of traditional prices, largely thanks to Chinese movement manufacturers. The result? A new wave of accessible luxury that’s captivating watch enthusiasts around the globe.
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