The short-term effects of Trump’s tariffs are dramatic: surging prices, falling demand for new imports, and existential risk for small brands. In the longer term, the industry will see deeper global integration in secondhand sales, more diversified sourcing and manufacturing, and unpredictable pricing dynamics as both trade policy and consumer response evolve.

AI has become a bridge between microbrands and individual collectors, building unprecedented intimacy.

There’s a perfect storm right now: collectors are more open to small brands, the retail landscape is more accessible, and the global supply chain shake-up has leveled the field in ways we didn’t expect.

Independent watchmaking is not a trend. It’s a philosophy. These are creators who work without the backing of corporate giants. Some are solo artisans who assemble, polish, and adjust every component themselves.

With microbrands leading the charge and Chinese movement makers enabling the affordability, more collectors than ever before can now experience the magic of a tourbillon on their wrist.

The decline in consumer spending has had a tangible impact on luxury watch brands operating in China. 

AI tools like Revmatics help small e-commerce brands boost sales through personalized marketing and smarter customer engagement.

Discover Japan’s rising independent watchmakers and microbrands, blending tradition, innovation, and global appeal.

Discover the rise of Chinese independent watchmaking and microbrands, blending tradition, innovation, and global appeal.

The reduction in MOQs by OEM factories in China and Hong Kong represents a game-changing opportunity for microbrand watch companies.

Unveiling the Future: 2025 Microbrand Watch Industry Predictions and Strategies for Success

Chuanshan Time Valley in China is a global hub for watchmaking, blending industry, culture, and innovation. Explore opportunities today!

Time Valley Zhenzhen China welcomes US watch brands to Shenzhen’s hub - innovation, collaboration, and growth await.

Trump's proposed tariffs on Chinese watches could raise prices by 60%, with potential increases on European and Japanese imports as well.

Trump’s proposed 60% tariff on Chinese goods, up from 20%, brings uncertainty and challenges for microbrand watch companies.

The 23rd Asia Watch Conference in Dandong explores industry trends, smartwatches, AI, and future collaborations in watchmaking.

Swiss watch exports to China plunged 49.7% in September as demand weakens, hitting all price segments. Long-term recovery still possible.

India's watch industry thrives with giants like Titan and emerging microbrands, offering luxury, smartwatches, and personalized designs.

Explore the differences between watches made in Switzerland, Japan, and China, the role that Chinese parts play in Swiss watch industry.

This article highlights the top U.S. watchmaking schools, providing details on their programs and how to pursue a career in horology.