Industry Trends

The Heart of Watchmaking: An Inside Look at OEM/ODM with Rax Yan

Insightful interview with Rax Yan from Shenzhen Desheng Watch OEM/ODM on building microbrand watches, quality control, and design support.

From Niche to Mainstream: The Rise of Microbrand Watches in 2025

As we approach 2025, microbrand watches are reshaping the luxury watch market with a focus on personalization and artisanal quality.

Cracking the Code: Made in USA vs. Assembled vs. Built in USA for Watches

Confused by watch origin labels like "Made in USA" and "Assembled in USA"? This blog post breaks down the definitions.

Swiss Watch Exports Reach 26.7 Billion Swiss Francs in 2023, Up by 7.6% Year-on-Year

According to data by the Federation of the Swiss Watch Industry, watch exports in 2023 grew by 7.6% to 26.7 billion Swiss Francs.

Unveiling Hidden Treasures: Sourcing High-Tech Watch Repair and Testing Equipment in China

Discover China's Watch Equipment Bargains! Unprecedented deals on high-tech tools for watchmakers, shipping tips included.

Navigating the Watch Business, Sales, and Consumer Spending

Explore the watch industry's dynamics, sales strategies, and consumer trends in our latest blog. Stay ahead in the timeless trade of timekee

Microbrand Watches 2024: Trends, AI Marketing, and Consumer Shifts

2024's microbrand watches: emerging trends, AI-driven marketing, shifting consumer preferences towards affordability and unique designs.

Our Insights from Attending the 2023 Hong Kong Watch and Clock Fair

Exploring trends at 2023 Hong Kong Watch and Clock Fair: scaled-down yet dynamic, foreign buyers scarce, shifting dynamics.

The Microbrand Watch Revolution: Exploring a Niche Industry Redefining Timekeeping

The rise of microbrand watches has revolutionized the timekeeping landscape, offering a refreshing alternative to traditional watchmaking.

Sourcing Asian Watch OEM Companies for Microbrands Assembly: Saving Money and Maintain Quality

Microbrand watch companies often face the challenge of finding high-quality yet affordable manufacturers to assemble their watches. One solu

5 Reasons Why People Buy Microbrand Watches

The rise of microbrand watches has grown significantly in the last five years thanks to the popularity of e-commerce.

The 21st Century Comeback of American Watch Brands

America was once one a leader in watchmaking technology and home to some of the most famous watch companies in the world such as Ball, Wal