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100% Tariff Shock: Implications and Recommended Response for Microbrand Watch Companies
President Trump just announced a 100% tariff on China effective Nov 1, 2025—an immediate, seismic blow to microbrand watchmakers using Chinese supply: costs double, margins vanish; triage cash, lock suppliers, diversify now.


Riding the Wave: Lessons From the U.S. Microbrand Watch Boom
There’s a perfect storm right now: collectors are more open to small brands, the retail landscape is more accessible, and the global supply chain shake-up has leveled the field in ways we didn’t expect.


Trump’s Tariff Crushes Swiss Timepieces
Trump’s administration has imposed a 39% tariff on imports from Switzerland, sending shockwaves through one of the country’s most iconic industries: watchmaking.


Tourbillons and Microbrand Watches: Affordable Horological Art is Finally Within Reach
With microbrands leading the charge and Chinese movement makers enabling the affordability, more collectors than ever before can now experience the magic of a tourbillon on their wrist.


Ticking Toward a Green Card: How Master Watchmakers Can Ride America’s Horological Comebac
America’s watch renaissance isn’t looking for hype—it needs hands that can overhaul a minute-repeater. With EB-1A, EB-1B and NIW visas, proven master watchmakers can swap bench skills for a U.S. green card—no English test, no lottery.


Hong Kong Watch & Clock Fair 2025 Opens in September with Global Participation
The Hong Kong Watch & Clock Fair 2025, one of the world’s premier events for the timepiece industry, will officially open its doors on September 2 and run through September 6 at the Hong Kong Convention and Exhibition Centre.


Springfield Celebrates the Successful Debut of Watch Wonders of the Midwest 2025
Springfield’s first Watch Wonders 2025 dazzled crowds at Vinegar Hill Mall with luxury watches, historic timepieces, and expert speakers.


Windup Watch Fair Celebrates 10th Anniversary with New 2025 Event Schedule
Windup Watch Fair celebrates its 10th anniversary with a 2025 nationwide tour, including a new Dallas event.


Minutes + Hours and Intersect Watch Shows in Austin this November
Join the Minutes + Hours Watch and Art Show in Austin on Nov 16-17 at Ao5 Gallery! Enjoy a weekend of unique watches and stunning art.


BENRENS Unveils New Colorway of the 'Jinghong Zhi Hu' Watch at Shenzhen MixC
BENRENS teamed up with Juice Community to debut the latest colorway of their 'Jinghong Zhi Hu' watch at Shenzhen MixC.


China’s Diminishing Appetite for Swiss Watches: A Look at the Numbers and What Lies Ahead
Swiss watch exports to China plunged 49.7% in September as demand weakens, hitting all price segments. Long-term recovery still possible.


India's Thriving Watch Industry: Manufacturing Giants, Microbrands, and Emerging Trends
India's watch industry thrives with giants like Titan and emerging microbrands, offering luxury, smartwatches, and personalized designs.


The Global Watch Industry: Comparing Swiss, Japanese, and Chinese-Made Watches
Explore the differences between watches made in Switzerland, Japan, and China, the role that Chinese parts play in Swiss watch industry.


"Between the Lugs" Watch Fair in Australia
Mark your calendars for the "Between the Lugs" Watch Fair, returning to Australia August 2024


Windup Watch Fair Returns to Chicago: A Celebration of Timepieces and Community July 12-14, 2024
Chicago, IL – July 12-14, 2024 – Venue West, West Loop Neighborhood Windup Watch Fair is excited to announce its return to Chicago,...


Swiss Watch Exports Suffer Steepest Decline Since 2020
The Swiss watch industry, a symbol of luxury and precision, is facing a significant challenge.


Time in Flux: Forecasting the Future of Microbrand Watches Amidst Economic Shifts
The microbrand watch industry, known for its unique, often limited edition timepieces, faces a period of significant change.


Microbrand Watches 2024: Trends, AI Marketing, and Consumer Shifts
2024's microbrand watches: emerging trends, AI-driven marketing, shifting consumer preferences towards affordability and unique designs.


Honoring Heroes: Introducing the 'Never Forgotten' Freedom Series Special Edition Timepiece
Discover the latest collection of Sangamon Watches, "Never Forgotten" Collection that honors MIAs and POWs.


Shenzhen, The Capital of Chinese Watches, Seeks New Partnerships with Swiss Innovators
On February 14th, Shenzhen China, known as the "capital of Chinese watches," made headlines when the Guangming District Committee Secretary, Cai Ying, led a delegation to Switzerland to promote investment and seek new partnerships.
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