American Watchmaking Heads to Hong Kong: The New USA Pavilion and Why Microbrands Should Take Notice

There's a version of the watch business that lives entirely on Instagram and a Shopify storefront. It works — until you want to grow. Sooner or later, every U.S. microbrand that's serious about building something lasting runs into the same wall: how do you get your watches in front of real buyers, distributors, media, and collectors outside your own backyard?

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