Earlier this month, I had the privilege of visiting Hangzhou Watch Company in the historic city of Hangzhou, Zhejiang Province, China. Representing Sangamon Watch Company, I was welcomed with genuine warmth by Chairman Mr. Zhang and General Manager Mr. Zheng. What began as a simple factory visit quickly turned into an inspiring experience - one that deepened my respect for Hangzhou Watch Company’s legacy and craftsmanship and opened the door to promising opportunities for fut

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In today’s fast-paced digital world, marketing strategies must evolve to keep up with shifting consumer behaviors and emerging platforms. Among these, TikTok has skyrocketed to prominence, captivating millions with its short-form, engaging content. But can this vibrant platform effectively market something as timeless as watches? This blog delves into the potential of TikTok for watch marketing, exploring why it works, strategies to employ, and real-world success stories that

Kevin Pedral, founder of Pedral Watches, shares his journey, creative process, and challenges of building a unique microbrand.