In the fast-changing world of microbrand watches, standing out means more than just having a cool design – it’s about passion, perseverance, and a clear sense of purpose. Kevin Pedral, the founder of Pedral Watches, is the perfect example of this. After facing rejection from Sweden’s only watchmaking school, he didn’t give up. Instead, he turned that setback into the driving force behind creating his own unique brand. In this interview with the Microbrand Watch Business Association, Kevin opens up about what inspires him, how he brings his creative ideas to life, and the hurdles he’s faced in building Pedral. His journey is one full of lessons for both watch lovers and anyone dreaming of starting their own microbrand.
Design, Passion, and Perseverance: Inside Pedral Watches with Founder Kevin Pedral
Updated: Oct 27
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