The short-term effects of Trump’s tariffs are dramatic: surging prices, falling demand for new imports, and existential risk for small brands. In the longer term, the industry will see deeper global integration in secondhand sales, more diversified sourcing and manufacturing, and unpredictable pricing dynamics as both trade policy and consumer response evolve.

Explore the differences between watches made in Switzerland, Japan, and China, the role that Chinese parts play in Swiss watch industry.