From Niche to Mainstream: The Rise of Microbrand Watches in 2025
- Chief Editor
- Sep 2, 2024
- 3 min read
Updated: Jan 5
The watch market has undergone a transformative shift with the emergence of microbrand watches, captivating a new generation of consumers who value exclusivity, craftsmanship, and personal expression. These independent brands are redefining luxury by focusing on small-scale production and innovative designs, challenging traditional industry giants.
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