Trump Tariff Challenges and the Future of U.S. Microbrand Watch Industry
- Chief Editor
- Apr 5
- 4 min read
On April 2, 2025, President Trump imposed new global tariffs that have significantly upended the competitive landscape for microbrand watch companies based in the United States. Traditionally, many of these small businesses have relied on assembling their timepieces in China and Switzerland, taking advantage of established manufacturing expertise and cost efficiencies. However, with tariffs reaching up to 54% on products assembled in China and 31% on those from Switzerland — with Japan facing similarly high levies — these microbrands now confront unprecedented cost pressures. This blog examines the multifaceted impacts of these tariffs on both business operations and consumer behavior, and outlines recommendations to help these companies navigate the ensuing challenges.
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