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Navigating the Changing Tides: Chinese Watch Factories Open Doors for Microbrands

The global watch industry has long been associated with Swiss precision and craftsmanship, but in recent years, Chinese watch factories have been making significant strides in manufacturing high-quality timepieces. The influx of Chinese-made watches into the market has brought about a shift in the industry landscape. As the Chinese watch manufacturing sector faces a downturn in the economy and lower demand for their products, it has opened up unique opportunities for microbrand watch startups and newcomers. However, this promising landscape comes with its own set of challenges, and brand owners must exercise caution, conduct due diligence, and protect their intellectual property (IP) and designs when partnering with Chinese watch factories.

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