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Shenzhen, The Capital of Chinese Watches, Seeks New Partnerships with Swiss Innovators

On February 14th, Shenzhen China, known as the "capital of Chinese watches," made headlines when the Guangming District Committee Secretary, Cai Ying, led a delegation to Switzerland to promote investment and seek new partnerships.

The delegation focused on promoting high-end, digital, and quality development in the watch and modern fashion industries. They met with the second-largest luxury goods company in the world, Richemont Group, and emerging industry leaders such as Emilon and Anonimo in collaboration with the Shenzhen Watch Industry Association. They also held the "Shenzhen Guangming Investment Promotion Conference" in Bern, where they had in-depth discussions with representatives from 25 companies and institutions, including the Chinese Embassy in Switzerland, the Canton of Bern government, the Swiss National Innovation Center, the Swiss Independent Watchmakers Association, and the Swiss Federal Institute of Technology in Lausanne.

The Shenzhen Watch Industry Base, located in Guangming District, has a total planned area of 1.14 square kilometers and currently has seven of the top 10 watch companies in China, forming a relatively complete industrial ecosystem. The delegation aimed to promote targeted investment and encourage innovation in the watch industry, working to build the core area of the watch and precision manufacturing industry in the Guangdong-Hong Kong-Macao Greater Bay Area.

The Richemont Group is also highly optimistic about the development potential and market size of the Greater Bay Area and Shenzhen. The company expressed its desire to visit Guangming and Shenzhen to explore new models of cooperation in the watch and modern fashion industry. In addition, they plan to investigate and negotiate cooperation matters in Guangming in April.

The Swiss Smart Factory, a leading Industry 4.0 technology transfer and transformation center in Switzerland, will collaborate with the Guangming Watch Industry Agglomeration Base to create a Sino-Swiss watch and precision manufacturing industrial park. Its partner, Dominic Gorecky, praised the urban vitality, research capabilities, and development potential of Shenzhen, stating that there is ample room for cooperation with Shenzhen and Guangming in areas such as AI technology, robotics, and smart factories.

At the conference, the Shenzhen Watch Industry Association signed a cooperation agreement with the University of Applied Sciences and Arts Northwestern Switzerland to jointly establish a Sino-Swiss watch talent training and technical exchange center and create a public service platform for the Sino-Swiss watch and precision manufacturing industrial park.

During the visits, the Guangming Investment Promotion Service Center also reached a strategic cooperation agreement with MC Company, planning and constructing a globally leading research center for key parts of watch mechanical movements in Guangming to help promote the high-quality development of the Guangming watch industry. (Source:

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