The 21st Century Comeback of American Watch Brands

America was once one a leader in watchmaking technology and home to some of the most famous watch companies in the world such as Ball, Waltham, Illinois, Howard,  Elgin etc. The turn of the 20th century and 2 world wars led most manufacturers to go out of business and the remaining manufacturers to restructure their business models. Now in the 21st century, America is undergoing a large renaissance of American watch brands due to the rise of E-commerce and lofty overheads by many luxurious brands.

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